Who We Are

Hello! I'm Kevin – the founder of Optimised Product Design Ltd, based in Bristol, UK. I specialise in designing electronic products with personal attention and a hands-on approach.

When your project needs extra skills or capacity, I also bring in trusted subcontractors with the right expertise. Together, we design standout products and work closely with your team to overcome any design challenges.

Optimised Product Design is set up to suit small and medium businesses – you get the benefits of an established firm combined with the personal touch of a freelancer.

Company History

See how Optimised Product Design has evolved from our early days to become a trusted design partner:

September 2019

Business Founded

Started trading as 'Kevin Bibby Consulting' as an independent freelancer.

August 2020

New Studio

Moved into a dedicated private workspace - a blend of office and lab - giving space to work on customer projects and grow.

November 2020

'Optimised' Brand

Rebranded to 'Optimised Product Design' for a more mature company image and name to grow into.

March 2022

LTD Company

Incorporated as a Limited company with Companies House for an established long-term footing.

May 2026

Website Revamp

A new online home to better showcase customer projects and provide information about our services.

September 2019

Business Founded

Started trading as 'Kevin Bibby Consulting' as an independent freelancer.

August 2020

New Studio

Moved into a dedicated private workspace - a blend of office and lab - giving space to work on customer projects and grow.

November 2020

'Optimised' Brand

Rebranded to 'Optimised Product Design' for a more mature company image and name to grow into.

March 2022

LTD Company

Incorporated as a Limited company with Companies House for an established long-term footing.

May 2026

Website Revamp

A new online home to better showcase customer projects and provide information about our services.

Our Priorities

Ensuring our priorities align with yours is crucial; they drive our approach and are central throughout the design process.

1-to-1 with Engineer

Work directly with the Engineer designing your product to tackle challenges, get personal support, and benefit from our experience.

Do it Once, Do it Right

The most important one - we love working with people who share this mindset for developing quality products.

Design for Manufacture

Design choices are optimised at each stage to anticipate future product-level issues and minimise technical debt.

Protected Design Rights

Your ideas stay yours - our NDAs and IP assignments protect your intellectual property and secure your design rights.

How We Work

Product development at Optimised runs through four key stages. I work alongside you throughout, and adapt as needed to suit your project - you can engage only on individual stages if needed.

01 Agree Requirements

We start by understanding your product needs in detail - features, constraints, and assumptions worth questioning - so we can define clear goals and lock in specifications.

02 Design & Prototype

The detailed design work happens here - schematics, PCB layout, and firmware - engineered from the outset for manufacturability, testability, and compliance.

03 Detailed Testing

Each feature and circuit block is exercised against the specification and captured in a detailed test report - surfacing any issues before production.

04 Refine & Manufacture

Together we iterate on test findings to achieve a reliable, cost-effective, production-ready design - with continued support into manufacturing.

Our Studio

Take a short 360° spin of our office-cum-lab - a small but well equipped environment; perfect to design, assemble, and test electronic products.

Other Company Info

Additional details and essential information to highlight or which don't fit elsewhere!

Company Number

13968204

VAT Number

GB406016931

EORI Number

GB406016931000

Founded

2019 / 2022 LTD

Insurance

Hiscox PL & PI

Billable Rate

£640/day (pro-rata)